Marketing Manager

Marketing Manager

Job Type                                                                                                                                                                                                                                                                      Full-time


Organizational Overview
Located in the heart of Newport’s historic district, IYRS School of Technology & Trades is a non-profit, post-secondary experiential learning institution. Our 3-acre harbor front campus houses amazing facilities with traditional and state-of-the-art equipment.  Our mission is to empower students through immersive, hands-on learning to realize their full potential in careers and in life.

IYRS offers four certificate programs for people interested in careers in the marine trades and modern manufacturing. IYRS students are passionate about thinking and working through hands-on learning to develop skills and problem-solving abilities. IYRS was named a Best Maker School by Newsweek Magazine in 2021.

Primary functions and purpose of this position
The Marketing Manager is a pivotal member of the IYRS team, responsible for advancing the school's brand, driving fundraising initiatives, and fostering enrollment growth. This role centers on crafting compelling content that resonates with prospective students, donors, and the broader community. Working closely with Admissions, Academic Programs, and Development, the Marketing Manager will strategically develop and implement marketing campaigns, ensuring increased inquiries, applications, and enrollments. Preferred candidates will have experience marketing to, and understanding the post-traditional student demographic.  

Major responsibilities:

Content Development & Campaign Execution

  • Spearhead marketing content creation for educational programs, fundraising, workshops, and events across various mediums, including written content, multimedia, email campaigns, PPC, and SEO.
  • Manage and optimize the school website, ensuring engaging content, visitor interaction, and SEO effectiveness.
  • Oversee the creation and management of pay-per-click ad content in collaboration with vendors.
  • Coordinate social media strategy to enhance the IYRS brand, generate leads, and drive registrations.
  • Develop and manage video/photo shoot calendars, along with content strategy.
  • Design and create event marketing materials and school signage.
  • Effectively manage external vendors for graphic design, photography, videography, print, PPC, etc.

Marketing Strategy, Monitoring and Analysis

  • Develop and execute a comprehensive annual marketing calendar, aligning campaigns with enrollment and revenue goals.
  • Collaborate with the PPC vendor to review and optimize prospective student lead-generation campaigns.
  • Work closely with Admissions, Development, and other stakeholders to create content supporting their objectives.
  • Review and analyze email campaign results, making data-driven adjustments to optimize performance.
  • Stay abreast of industry trends to execute timely and effective multi-channel campaigns.
  • Assist in planning and implementing special events throughout the year.

Essential KSOC’s (knowledge, skills, abilities, and other characteristics)

  • Strong interpersonal and collaboration skills.
  • Professional representation of the school with stakeholders.
  • Effective communication with internal and external parties.
  • Leadership and teamwork capabilities.
  • Exceptional oral, written, editing, and proofreading skills.
  • Project management proficiency, handling simultaneous priorities.
  • Strong analytical skills for interpreting marketing data and optimizing strategies.
  • Technical proficiency and ability to adapt to new software and technologies.

Education and Experience Requirements:

  • Bachelor's Degree or equivalent combination of education and experience.
  • Minimum 5 years of experience in content creation, marketing, or communications, demonstrating positive campaign ROI.
  • Proficiency in Microsoft Office products.
  • Expertise in creating and executing marketing strategies across various channels.
  • General understanding of web data analytics, SEO, and pay-per-click campaign management.
  • Highly organized, adaptable, and able to work independently.
  • Experience with tools such as Google Analytics, Finalsite, Hubspot, Adobe, Constant Contact, Sakari, Wistia, and/or YouTube is desirable.
  • Budget creation and management skills, with the ability to generate progress reports.

Other Expectations

Each employee at IYRS is expected to demonstrate the following in the regular performance of their job duties:

  • Participation in requisite safety training for staff and students 
  • Commitment to the mission, vision, and values of IYRS
  • Adherence to IYRS’s Code of Conduct and all policies and procedures
  • A positive attitude and willingness to contribute productively to the success of the team and the organization.
  • An understanding of and commitment to the IYRS’s core competencies of accountability, collaboration, communication, institutional values, and service.
  • Active participation in efforts geared toward directing and improving the overall operations of IYRS, such as strategic planning, organizational development, and performance improvement.
  • Commitment to acting as an advocate and ambassador for IYRS.
  • Sense of ownership and pride in personal performance

Salary Range and Benefits

  • Salary range $75,000 - $85,000, based on experience
  • Paid holidays, vacation, personal, and sick time
  • Health, dental, and vision insurance
  • Health Reimbursement Account and/or Health Savings Account
  • Retirement plan with company match
  • Employee assistance program

Equal Opportunity Policy

IYRS School of Technology & Trades provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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