Business & Entrepreneurship Program for Students

These theory and tactics-based seminars will introduce you to various business functions within a successful organization and how you can incorporate best practices into your career, whether as a high value employee or as a business owner. You will come away with tactics you will be able to put into practice immediately in your job. Attendance at these seminars can and should be added to your resume.

Additional seminars will be added. Register today as space is limited

Fundamentals of Project Management
Wednesday, January 22, 2020
5:30 pm - 7:30 pm
Brooks Building, 2nd floor classroom
Fee $20
Instructor: Hans Scholl | Instructor, Boatbuilding & Restoration at IYRS School of Technology & Trades
Hans has more than twenty years of experience in corporate project management and quality assurance both in the United States and Europe. Prior to joining IYRS, he served for eight years as Vice President of Quality Assurance and Quality Management at  multi-national corporations. Hans has his Ph.D. in Analytics and Radiochemistry from the University of Cologne. 

The class provides a thorough introduction into the fundamentals of project management. It is aimed at participants who are new to Project Management, but also those who have initial experience and want to get a refresher and a different perspective beyond the mere use of Project Management Software. The class also covers implementation of effective Project Management in an organization, regardless of its size, as well as successful management of individual projects.

Contents:

  • Introduction
  • Project Management vocabulary
  • Uses of Project Management 
  • How to organize effective project management 
  • The lifecycle of a project 
  • Tools
  • Resources

REGISTER HERE

 

Marketing Fundamentals...Create, Communicate, Deliver Your Message  
Thursday, April 9, 2020
5:30 pm - 7:30 pm
Brooks Building, 2nd floor classroom
Fee $20
Instructor: Kim Norton-O'Brien | Director of Development & Marketing at IYRS School of Technology & Trades
Kim has worked in business development and marketing since 2002. She spent ten years as VP, Business Development at AccuData Integrated Marketing, creating data-driven direct marketing campaigns for Fortune 500 and Fortune 1000 clients including Comcast, Hughes Network Systems, and LendingTree.

This seminar will help students understand the function of marketing within an organization and how to use different marketing channels to drive sales and brand awareness. We will cover the basics of various marketing channels and how and when to use them, as well as resources and service providers commonly used. Marketing channels covered will include: 

  • Web
  • Direct marketing (print)
  • Email marketing
  • Social media
  • Events

REGISTER HERE